Big Phat beard Product shoot

Product Studio Shoot for Big Phat Beard

The Detroit food photography shoot

Food Content Shoot for Social Media for The Detroit

JW Fitness Social Media Content Shoot

We recently carried out a content shoot for JW Fitness, capturing real training sessions and behind-the-scenes moments to be used across their social media platforms. 

A SUMMARY OF THIS PROJECT

The focus was on creating authentic, high-quality visuals that showcase the energy, community, and expert coaching within the gym. Alongside the photography, we also manage JW Fitness’ organic social media marketing. Since taking this on, the gym has seen a steep rise in both new members and online traction, with consistent content helping to build engagement and highlight the brand’s unique approach to fitness.

A look behind the scenes at our latest content shoot with JW Fitness! These authentic shots capture the energy, coaching, and community that make this gym stand out. Since managing their socials, JW Fitness has seen huge growth in members and online traction

OUR WORK IN NUMBERS

5HOURS

Half day shoot

1Gym Morning Shoot

This shot was used to capture over 60 days worth of social media content for business growth and development.

7580VIEWS

Average Social Media reach from this shoot

4New members

From social media using content from this shoot

Client for this project

JW Fitness is a health and wellbeing studio rooted in authentic coaching and genuine care — no gimmicks, no shouting, no quick fixes. Every time you come through the door, you’ll be met with a coach who guides, supports, and educates you every step of the way. They put you first: offering realistic, sustainable fitness solutions that suit you. Their strong community focus makes it a gym for everyone; small-group setups ensure there's always motivation, camaraderie, and personal attention. Seeing so many of you place orders this week – whether it was your first bottle of oil, a balm to tame the wildness, or a wash to level up your beard routine – it means more than I can say. You’re not just buying a product; you’re supporting a small independent brand that lives and breathes beards.