About The Client
Tenshi offers bespoke private dining experiences designed for intimate settings. Each occasion is built around a personalised set menu with considered cocktail pairings, using seasonal ingredients and premium spirits. With no fixed location and guest numbers limited to fifteen, every experience remains focused, refined, and entirely personal.
THE BRIEF
Illuminate Digital partnered with Tenshi Dining to create a bold new brand identity that reflected the restaurant’s premium dining experience, modern atmosphere, and unique personality. The goal of the rebrand was to move away from a generic visual style and develop a strong, recognisable identity that would stand out both online and in person. Tenshi Dining needed branding that captured the quality of the food, the ambience of the restaurant, and the overall customer experience — while also creating consistency across social media, print, menus, and promotional material.
THE STRATEGY
Our approach focused on building a complete visual identity that felt modern, elegant, and memorable. We worked closely with the Tenshi Dining team to ensure every design element aligned with the atmosphere and vision of the brand.
The project included:
- Full brand identity and logo development.
- Typography and colour palette selection.
- Creative direction for social media visuals and promotional content.
- High-quality photography and branded content creation.
- Menu and print design to create consistency across all customer touchpoints.
- A visual style designed to elevate the customer experience both online and within the restaurant itself.
Every detail was carefully considered to create a premium brand presence that matched the quality and experience Tenshi Dining delivers to its customers.
THE RESULTS
The rebrand gave Tenshi Dining a stronger, more recognisable identity that immediately elevated its overall presence across digital and print platforms. The refreshed branding created a more premium and cohesive look, helping the restaurant stand out in a competitive hospitality market.
The new visual identity provided:
- A professional and consistent brand image across all platforms.
- Stronger social media presence and visual recognition.
- High-quality branded content for ongoing marketing campaigns.
- Improved customer perception through a refined and modern aesthetic
- A scalable brand foundation for future growth and promotion.
The final result was a clean, sophisticated rebrand that successfully captured the atmosphere, quality, and personality behind the Tenshi Dining experience.
The Old Logo
- Over-complicated Design
- Poor Scalability
- Generic
- Weak Visual Impact
New Logo
- Instantly recognisable and impactful
- Much more aligned with the brand
- Positions the restaurant as high end and thoughtful
- Grabs attention immediately
